To boost your company’s value, I recommend creating a startup exit strategy as part of your startup’s overall business plan. It’s just a larger version of its previous self. Just because a company is growing doesn’t mean it’s actually becoming a greater asset. Progress is measured in terms of growth, profitability, and revenue, but there’s a big difference between generating revenue and driving actual value. They want to get as far ahead as possible in as little time as necessary. Startups often adopt a sprinter’s mentality.
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